Simply wonderful advertising

Every now and then a TV ad comes along that needs no comment.

DLKW Lowe’s 90″ spot for Marie Curie Cancer Care is one of them.

Having said that it needs no comment, I just wanted to share why I like it so much.

It doesn’t try too hard. There is no intrusive voiceover. The ad speaks for itself.

And then there’s the beautiful last line.

“Your last moments should mean as much as your first.”

Simple. Powerful. Wonderful.

Wear a daffodil. Make a difference.

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